Founded by a passionate content creator juggling multiple ventures, The Journal Club celebrates creativity with an emphasis on removing barriers with their unique premade journals.

While their journals take stress off their customers, the demands of creating content to market them was adding pressure to the business. With the critical festive sales period approaching, The Journal Club needed a way to keep its socials consistent and sales-focused, without burning out.

Founded by a passionate content creator juggling multiple ventures, The Journal Club celebrates creativity with an emphasis on removing barriers with their unique premade journals.

While their journals take stress off their customers, the demands of creating content to market them was adding pressure to the business. With the critical festive sales period approaching, The Journal Club needed a way to keep its socials consistent and sales-focused, without burning out.

Our Holistic Social Media Package was tailor-made for brands like The Journal Club. A package that covers idea generation, video editing, shooting content, producing meta ad creatives and managing their delivery. It was exactly what they needed.

Our first success was retaining the style and storytelling that the founder’s 50K followers had come to love with our personal, voice-over driven concepts. This seamless transition was coupled by short and sharp b-roll concepts that leveraged trends to reach new audiences.

From the same shoot, we produced multiple creatives for Meta ad campaigns, culminating at the end of 2025 in 2 product launch campaigns and a pivotal festive sales campaign. 

Batching content often raises alarm for businesses who feel it will be out of date by the time it comes to posting. Our work with The Journal Club is a perfect example of how knowledge of social media audiences and niche trends can lead to smart and timeless pieces that perform weeks after production.

One of the most rewarding parts was that the founder had more time to focus on the fun parts of the business, like crafting beautiful junk journal spreads, without ever needing to touch an editing program.

Our Holistic Social Media Package was tailor-made for brands like The Journal Club. A package that covers idea generation, video editing, shooting content, producing meta ad creatives and managing their delivery. It was exactly what they needed.

Our first success was retaining the style and storytelling that the founder’s 50K followers had come to love with our personal, voice-over driven concepts. This seamless transition was coupled by short and sharp b-roll concepts that leveraged trends to reach new audiences.

From the same shoot, we produced multiple creatives for Meta ad campaigns, culminating at the end of 2025 in 2 product launch campaigns and a pivotal festive sales campaign. 

Batching content often raises alarm for businesses who feel it will be out of date by the time it comes to posting. Our work with The Journal Club is a perfect example of how knowledge of social media audiences and niche trends can lead to smart and timeless pieces that perform weeks after production.

One of the most rewarding parts was that the founder had more time to focus on the fun parts of the business, like crafting beautiful junk journal spreads, without ever needing to touch an editing program.