Dolly, founder of Love Living Well, is a skincare consultant with a mission to help busy women prioritise self-care through tailored skincare programmes featuring natural and organic products.

Dolly’s work is empowering and comes from a place of pure passion, but her Instagram wasn’t reflecting that. Her content felt informal, and didn’t match the luxury experience and premium programmes she was delivering.

So Dolly reached out to us for help building her brand identity on socials. One that felt professional, while staying true to her warm personality.

Dolly, founder of Love Living Well, is a skincare consultant with a mission to help busy women prioritise self-care through tailored skincare programmes featuring natural and organic products.

Dolly’s work is empowering and comes from a place of pure passion, but her Instagram wasn’t reflecting that. Her content felt informal, and didn’t match the luxury experience and premium programmes she was delivering.

So Dolly reached out to us for help building her brand identity on socials. One that felt professional, while staying true to her warm personality.

We started by reviewing Love Living Well’s existing feed and identifying areas where tone, branding and visual identity could be applied. We brought these ideas to the first step of The Grounded Social Media Package - our strategy meeting. Here we co-created a style brief with Dolly that felt true to her. 

Our first decision was a social-friendly professional identity. ‘Skincare Consultant’ felt too clinical, so we hit upon ‘The Skincare Coach’. Approachable yet expert, exactly the tone Dolly was seeking.

We translated our style brief into a cohesive content plan to guide our shoot. We focussed on founder-led formats, mirroring her 1:1 service, mixed in were dynamic product explainers and pain point call-outs.

With a busy professional schedule, keeping Dolly’s time commitment minimal was important. Our Grounded Social Media Package is structured to give Dolly ownership of the planning and opportunity to feedback on the content, with everything else handled by our team.

We started by reviewing Love Living Well’s existing feed and identifying areas where tone, branding and visual identity could be applied. We brought these ideas to the first step of The Grounded Social Media Package - our strategy meeting. Here we co-created a style brief with Dolly that felt true to her. 

Our first decision was a social-friendly professional identity. ‘Skincare Consultant’ felt too clinical, so we hit upon ‘The Skincare Coach’. Approachable yet expert, exactly the tone Dolly was seeking.

We translated our style brief into a cohesive content plan to guide our shoot. We focussed on founder-led formats, mirroring her 1:1 service, mixed in were dynamic product explainers and pain point call-outs.

With a busy professional schedule, keeping Dolly’s time commitment minimal was important. Our Grounded Social Media Package is structured to give Dolly ownership of the planning and opportunity to feedback on the content, with everything else handled by our team.