Laura, a resilience coach and retreat leader, supports high-performing professionals dealing with burnout. Her goal was to consistently show up on socials as an educator and guide, while preserving her time and energy for her clients.

Laura knew founder-led content was the best tool for sharing her knowledge. But between client work, event planning and growing her brand, keeping up with content creation, idea generation and posting consistently was overwhelming.

Laura, a resilience coach and retreat leader, supports high-performing professionals dealing with burnout. Her goal was to consistently show up on socials as an educator and guide, while preserving her time and energy for her clients.

Laura knew founder-led content was the best tool for sharing her knowledge. But between client work, event planning and growing her brand, keeping up with content creation, idea generation and posting consistently was overwhelming.

For Laura, the Grounded Social Media Package was a perfect fit. Her goal was to focus on top-of-funnel value-driven content to build her reputation, allowing her to convert conversations into leads at networking events.

We started with a strategy session to discuss content themes and how these align with Laura’s brand mission and goals. We explored how to capture content that felt social-friendly and relaxed, yet articulate.

We landed on a low-pressure, podcast-style format. A multi-angle set-up gave us visual variety and a premium look that aligned with her high-performing customer. 

Our shoots have alternated between office and on-the-ground at her retreats. Our friendly approach and well-planned prompts create plenty of space for Laura to share her knowledge in her long-form content. While our eye for creative camera work and editing captures the natural beauty and luxury of her retreats. 

With this material, we’ve created 2 months of varied content each time, including short-form video clips, interviews, quotes, value-led reels, and soft promotion for her retreats and coaching.

For Laura, the Grounded Social Media Package was a perfect fit. Her goal was to focus on top-of-funnel value-driven content to build her reputation, allowing her to convert conversations into leads at networking events.

We started with a strategy session to discuss content themes and how these align with Laura’s brand mission and goals. We explored how to capture content that felt social-friendly and relaxed, yet articulate.

We landed on a low-pressure, podcast-style format. A multi-angle set-up gave us visual variety and a premium look that aligned with her high-performing customer. 

Our shoots have alternated between office and on-the-ground at her retreats. Our friendly approach and well-planned prompts create plenty of space for Laura to share her knowledge in her long-form content. While our eye for creative camera work and editing captures the natural beauty and luxury of her retreats. 

With this material, we’ve created 2 months of varied content each time, including short-form video clips, interviews, quotes, value-led reels, and soft promotion for her retreats and coaching.