Our Work With

The Lagom Clinic

Building Trust With Targeted Ads.

Based in Bristol, The Lagom Clinic offers a more holistic approach to general practice. Founded by Dr Jack, the clinic promotes a preventative approach to wellness, with services that range from health screenings to lifestyle-focused consultations. 

Although well-respected in their community, their digital presence needed a strategic boost. So Dr Jack enlisted us to help create a suite of paid social creatives for a Meta campaign that would raise awareness in the Bristol area for the clinic’s unique offer.

Building Trust With Targeted Ads.

Based in Bristol, The Lagom Clinic offers a more holistic approach to general practice. Founded by Dr Jack, the clinic promotes a preventative approach to wellness, with services that range from health screenings to lifestyle-focused consultations. 

Although well-respected in their community, their digital presence needed a strategic boost. So Dr Jack enlisted us to help create a suite of paid social creatives for a Meta campaign that would raise awareness in the Bristol area for the clinic’s unique offer.

The Brief.
  • Develop bespoke Meta ad creatives for 4 distinct campaigns: Membership sign-ups, Health Screenings, experiential User Generated Content, and broad service visibility.
  • Raise awareness in the Bristol area of the clinic’s unique services.
  • Move beyond simple boosted posts to cost-effective, high-performing ads.
  • Capture trust-building content that feels sincere and informative.

How We Delivered for The Lagom Clinic.

We began by understanding the core values of The Lagom Clinic and the nuances of communicating healthcare messaging on social platforms. We planned a content shoot that mixed formats to balance credibility and relatability: 

  • UGC content challenging assumptions about private healthcare brought a social-friendly spin to a traditionally dry topic.
  • Founder-led videos with Dr Jack speaking directly to audience pain points upped the credibility factor.
  • Health screening ad sets with sincere, empowering calls-to-action that tapped into challenging the stigma and silence around men’s health.
  • High-quality, bright and positive images that represent the friendly, holistic approach at the clinic. 

All these creatives were optimised for Meta ads, ensuring visuals, messaging and format met best practice for performance while remaining true to the clinic’s values.

How We Delivered for The Lagom Clinic.

We began by understanding the core values of The Lagom Clinic and the nuances of communicating healthcare messaging on social platforms. We planned a content shoot that mixed formats to balance credibility and relatability: 

  • UGC content challenging assumptions about private healthcare brought a social-friendly spin to a traditionally dry topic.
  • Founder-led videos with Dr Jack speaking directly to audience pain points upped the credibility factor.
  • Health screening ad sets with sincere, empowering calls-to-action that tapped into challenging the stigma and silence around men’s health.
  • High-quality, bright and positive images that represent the friendly, holistic approach at the clinic. 

All these creatives were optimised for Meta ads, ensuring visuals, messaging and format met best practice for performance while remaining true to the clinic’s values.

Our Results

51

Consultation inquiries generated via our health screening campaign.

124%

Lower Cost Per Click vs healthcare benchmark.

44.82%

Higher Click-Through Rate vs healthcare benchmark.

6.93%

Click-through rate on UGC campaign indicates increased audience trust in authentic content.

“Incredible team, excellent communicators and fantastic service, would recommend to anyone who needs help improving their social media profile and visibility! Thanks guys”

Dr Jack, The Lagom Clinic Founder

Want to upgrade your ad strategy with Bespoke content?

The Lagom Clinic discovered the power of assets created with a social media audience in mind, now it’s your chance!

Our Holistic Social Media Package will set you up with a new campaign with multiple social-friendly creatives every single cycle to start building up your bank of assets.

Enquire today and start strong on your paid ad journey.

Want to upgrade your ad strategy with Bespoke content?

The Lagom Clinic discovered the power of assets created with a social media audience in mind, now it’s your chance!

Our Holistic Social Media Package will set you up with a new campaign with multiple social-friendly creatives every single cycle to start building up your bank of assets.

Enquire today and start strong on your paid ad journey.
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