Our Work With

Be Lively Club

Building Confidence Through Founder-Led Content.

Emily, a Registered Nurse and Certified Personal Trainer, launched Be Lively Club as an accessible online fitness club where people of all ages and abilities could feel supported and inspired. The mission was strong, but the visibility wasn’t at the same level.

Emily had engaged in content creation before but - as many founders experience - she had become overwhelmed by new formats, trends and the pressure to perform. Without support, social media for emerging brands like Be Lively Club can become a confidence drainer.

Building Confidence Through Founder-Led Content.

Emily, a Registered Nurse and Certified Personal Trainer, launched Be Lively Club as an accessible online fitness club where people of all ages and abilities could feel supported and inspired. The mission was strong, but the visibility wasn’t at the same level.

Emily had engaged in content creation before but - as many founders experience - she had become overwhelmed by new formats, trends and the pressure to perform. Without support, social media for emerging brands like Be Lively Club can become a confidence drainer.

The Brief.

Our mission was to help Emily produce a suite of content to promote Be Lively Club on her Instagram and raise awareness of the platform with a paid social campaign.

  • Develop campaign-ready content for Instagram and Meta ads.
  • Promote her 14-day free trial offer with clear messaging and visuals.
  • Support Emily in showing up confidently on camera.
  • Design a visual shift towards brand-aligned professionalism that still allowed Emily’s personality to shine.

How We Delivered for Be Lively Club.

We began with a research session into Be Lively Club’s target audience, and the messages they’d be inspired by. We created a strong plan, with clear step-by-step guidance to make sure the process was accessible and free from overwhelm. 

We try our hardest to bring a warm and friendly vibe to our signature shoots, which Emily really appreciated. Her comfort was reflected in her confident camera presence and delivery, resulting in polished, professional content that still felt deeply personal.

They were incredibly professional, patient, and supportive, making the whole process of creating video content feel easy and enjoyable.”

How We Delivered for Be Lively Club.

We began with a research session into Be Lively Club’s target audience, and the messages they’d be inspired by. We created a strong plan, with clear step-by-step guidance to make sure the process was accessible and free from overwhelm. 

We try our hardest to bring a warm and friendly vibe to our signature shoots, which Emily really appreciated. Her comfort was reflected in her confident camera presence and delivery, resulting in polished, professional content that still felt deeply personal.

They were incredibly professional, patient, and supportive, making the whole process of creating video content feel easy and enjoyable.”

Our Results

144%

Higher Click-Through Rate vs wellness industry benchmark.

73%

lower Cost Per Click vs wellness industry benchmark.

£0.20

Cost per landing page view.

20,070

impressions after 30 days

“Working with Dom and Zoya from Seed to Social was an absolute joy! From start to finish, they were incredibly professional, patient, and supportive, making the whole process of creating video content feel easy and enjoyable. They truly took the time to understand my brand and personality, ensuring that the final content was not only visually engaging but also authentic to my voice. The videos performed brilliantly in terms of engagement, and I couldn’t be happier with the results. If you're looking for a team that brings creativity, kindness, and professional video content, I highly recommend Seed to Social!”

Emily, Be Lively Club Founder

Feeling overwhelmed
by content creation?

You don’t need to be a “content pro” to make your mark on socials.

If overwhelm is holding you back, we can take the pressure off and guide you to a version of your brand that feels true and trustworthy.

Book a package today and walk away with a campaign that reflects your voice and values.
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