Emily, a Registered Nurse and Certified Personal Trainer, launched Be Lively Club as an accessible online fitness club where people of all ages and abilities could feel supported and inspired. The mission was strong, but the visibility wasn’t at the same level.
Emily had engaged in content creation before but - as many founders experience - she had become overwhelmed by new formats, trends and the pressure to perform. Without support, social media for emerging brands like Be Lively Club can become a confidence drainer.
Emily, a Registered Nurse and Certified Personal Trainer, launched Be Lively Club as an accessible online fitness club where people of all ages and abilities could feel supported and inspired. The mission was strong, but the visibility wasn’t at the same level.
Emily had engaged in content creation before but - as many founders experience - she had become overwhelmed by new formats, trends and the pressure to perform. Without support, social media for emerging brands like Be Lively Club can become a confidence drainer.
Our mission was to help Emily produce a suite of content to promote Be Lively Club on her Instagram and raise awareness of the platform with a paid social campaign.
We began with a research session into Be Lively Club’s target audience, and the messages they’d be inspired by. We created a strong plan, with clear step-by-step guidance to make sure the process was accessible and free from overwhelm.
We try our hardest to bring a warm and friendly vibe to our signature shoots, which Emily really appreciated. Her comfort was reflected in her confident camera presence and delivery, resulting in polished, professional content that still felt deeply personal.
“They were incredibly professional, patient, and supportive, making the whole process of creating video content feel easy and enjoyable.”
We began with a research session into Be Lively Club’s target audience, and the messages they’d be inspired by. We created a strong plan, with clear step-by-step guidance to make sure the process was accessible and free from overwhelm.
We try our hardest to bring a warm and friendly vibe to our signature shoots, which Emily really appreciated. Her comfort was reflected in her confident camera presence and delivery, resulting in polished, professional content that still felt deeply personal.
“They were incredibly professional, patient, and supportive, making the whole process of creating video content feel easy and enjoyable.”
“Working with Dom and Zoya from Seed to Social was an absolute joy! From start to finish, they were incredibly professional, patient, and supportive, making the whole process of creating video content feel easy and enjoyable. They truly took the time to understand my brand and personality, ensuring that the final content was not only visually engaging but also authentic to my voice. The videos performed brilliantly in terms of engagement, and I couldn’t be happier with the results. If you're looking for a team that brings creativity, kindness, and professional video content, I highly recommend Seed to Social!”